Optionally, schedule your report to be generated daily, weekly, or monthly. One of the standout features SE Ranking’s Website Audit tool offers is its ability to group web assets. Once SE Ranking crawls all the pages (which can take up to 10 minutes), it provides an illustrated overview. If you’d like to share the list of detected issues, like with an SEO team or a client, click the “Export” button in the top-right corner of the page. Then click “Export to XLSX” or “Export to CSV” depending on the file format you prefer.
Analyze each page in detail
Some agencies use these smaller audits as a lead magnet to persuade you to purchase larger audits. More in-depth SEO audits are in the neighborhood of 200 pages or more, discussing many factors that have an impact. Credible audits seek to uncover anything that may be in violation of Google’s Webmaster Guidelines and other factors so that your site can keep achieving results year after year.
Check site speed with Google PageSpeed Insights and fix issues like image compression. Use an SEO tool like Morningscore to find broken links, and confirm your site is properly indexed in Google Search Console. The most important thing for Google is that its users find what they are looking for. A well-structured website is easier for both users and search engines to navigate.
Ahrefs’s Keyword Difficulty Checker
Having a well-planned internal link architecture lifts conversion potential onsite by better connecting relevant content. With mobile representing over half of web traffic, having a smartphone-optimized responsive site is mandatory. Run the Mobile Usability report in Google Search Console to catch issues causing the mobile-friendliness assessment failure.
If you haven’t updated your map in a while, that could be first on your list of SEO to-do’s. Review Google’s documentation to better understand these errors and how they apply to your site. Crawling and indexing is essential to SEO — without it, you can’t rank in search results. In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers. If that’s not enough to convince you, Semrush connects to Zapier, so you can do things like send Slack channel messages for completed audits. It’s worth noting that SE Ranking’s pricing tiers scale by number of pages without an option for unlimited pages, so if you’re auditing massive volumes of pages, you could hit your limit.
At a high level, an audit should cover off on accessibility, indexation, and optimization. The first major benefit of keyword analysis is that it provides insights into which search terms your site is currently ranking for. When conducted properly, it can give you a clear understanding of how people find you online and which problem they expect to solve using your services or products. To streamline the analysis of your site’s structure and internal linking, we recommend using an SEO audit tool like the Screaming Frog. When creating internal links, it’s important to use descriptive anchor text that matches the content of the page you’re linking to. This contributes to SEO and facilitates easy navigation for users simultaneously.
This guide walks you through how to do an SEO audit in 2025—from technical performance to content strategy—so you can identify and fix the issues holding your site back. When setting up SERPs for a certain keyword, search engines like Google prioritize mobile-friendly websites. SEO Anomaly With a mobile-responsive site, you can improve your search engine rankings and drive more organic traffic than any competitors of yours whose websites are poorly optimized for mobile devices. SEO reporting, by contrast, involves the collection, analysis, and presentation of SEO data over time to monitor the impact of optimization efforts.
SEO audit tools
Establish a list of keywords that are likely to be used by potential customers when searching for your business type. These keywords should be naturally incorporated into your GBP, main website content, and on-page elements. Make sure to prioritize location-specific keywords when targeting your local audience. Structured data, also widely known as schema markup, is a set of code designed to communicate the context behind website content to search engines.
- The Search Atlas Schema Markup Generator Tool helps you create accurate JSON-LD markups for your website, including all required and optional item properties.
- For custom sites, work with a developer to implement responsive design principles.
- The first major benefit of keyword analysis is that it provides insights into which search terms your site is currently ranking for.
- A professional enterprise SEO auditor reviews the existing URLs and identifies how to fix mistakes and optimize dynamic URL generation for future pages.
- Due diligence is required when making major changes to any website, and an SEO specialist must conduct a thorough investigation to make accurate, impactful recommendations.
To be clear, this is typically a minor issue and one you needn’t lose a lot of sleep over. Fixing redirect chains reduces the chance of crawling errors and, as such, can help preserve link equity. On the other hand, a small number of 3xx redirects is completely normal, and fixing these likely won’t produce large gains.